Google Ads is an online advertising platform by Google that allows businesses to create and display ads across Google's search engine, YouTube, and partner websites. It operates on a pay-per-click (PPC) model, meaning advertisers pay only when users click on their ads. Google Ads offers various ad formats, including search ads, display ads, video ads, and shopping ads, helping businesses reach their target audience effectively. With precise targeting options, budget control, and performance tracking, it is a powerful tool for digital marketers to drive traffic, generate leads, and increase sales
